How Retailers Are Starting To Track You Inside Their Stores

Retailers are always looking for ways to maximise profits from in-store customers. With the adoption of mobile devices by customers and new technologies by the retailers themselves, retailers are beginning to more accurately track customer behaviour inside their stores. With this same data retailers can generate other information such as your gender, loyalty, and time spent at a specific aisle. The video below from a New York Times reporter summarises some of the technologies retailers are using to track in-store customers.

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